the current market value of domain names

Shortly, if not already, online marketing will be the prime driver of charity income streams; if you compare a domain name purchase cost with traditional marketing avenues such as TV adverts, magazine adverts and newspaper adverts, these one off procurement costs are extremely good value.

Charity related keyword and acronym domain names coupled with THE traditional "not for profit" extension,, have become valuable internet real estate. The current market value and the consequent cost of domain names tend to be determined by the following factors:

the fact that every domain name is unique and when it has gone, it has probably gone forever;

the importance and popularity of a specific charitable keyword;

the popularity of acronyms as short punchy web addresses for a number of charities; is THE publicly recognised domain name extension for UK charities and not for profit organisations.

As a guide to domain name prices generally, please visit, the domain industry magazine who publish weekly sales reports.